IMA Conference Logos Rebrand
IMA features three conference series, each with its own unique identity derived from IMA's brand. This rebranding initiative has fostered cohesion across all three series while maintaining an "IMA first" approach. It involved creating logos inspired by the original IMA logo to represent each individual conference effectively.
Year
2024
Company
Institute of Management Accountants
Simplifying Logos
Previously, all conferences required incorporating three separate logos on all materials: IMA's logo, the conference logo, and the conference theme logo. This complexity made it challenging to create smaller assets and often resulted in a cluttered appearance. To streamline this process, I developed a new, standalone logo that represents IMA. Now, new assets can simply incorporate the redesigned conference logo.The new conference logos are designed to harmonize with IMA's brand identity, using the same color palette and line work. In these logos, I adapted the vertical line from IMA's logo to a horizontal orientation and implemented IMA's updated font, Avenir.
Conference Colors & Series
Each conference within IMA has its own distinctive set of accent colors that complement IMA's brand. The Annual conference adjusts its colors annually while maintaining its logo within IMA's established color palette. In contrast, the WLS and SLC conferences maintain consistent accent colors from year to year. Each conference identity is adaptable, featuring both a wordmark and logo variant.
The email series updates its logo to reflect its respective conference while utilizing the standardized IMA email template.
